Great Article Robert.

Finding the values of human beings is more important than the values of corporations.But we just need to make sure that every human being knows what he values and is in a position to afford the freedom to live those values and not have to compromise on them in real life.

Being practical and pragmatic is equated to living compromising your values.

A strong No to doing anything that is not aligning to your values will make the world a happier place with positive vibes emanating from more people.