Desire is not created independant of the society in which the human life growsup.
Human beings all of them are born with the same values of truth justice inquisitive etc. Depending upon the kind of education parents family and society inculcate in them their desires of right and wrong are formed.
If those are in alignment with the inborn traits they are contented happy and in bliss. If they are not in alignment then we have confusion leading to pain and suffering.
In every human being what you will find are human values that are universal.Creating a society that nurtures and helps them blossom has been tried over and over.The quest will continue till it is achieved.
Look forward to your research and thoughts on such a way of existence and social living.